As per the latest census, kids in the age group of 0-14 years constitute more than 30.76% of the total population in India. The kids market is booming and is expected to have 30-40% growth. This generation is digitally savvy, well-versed in technology and is also aware of exactly what they want, enabling them to contribute and influence the purchase decisions of their families. With about 75 % of financial decisions in Indian households being about children, this is a great time to expand your business in India as there is high growth potential and increasing demand for kids' merchandise.