The games and toy industry is one of the fastest-growing in the world and in India it is projected to cross US$ 2.9 Billion by 2023, at a CAGR of 13.9%.

The market drivers for the growth of this industry are the growing middle class, rising disposable incomes, a decrease in the number of children per family and increased interest to premium toys with high quality. This has led to children playing innovative, interactive, electronic or board games more than traditional games that were powered by batteries.